Our Team

Richard J. Walters CFP®, AIF®

Founder
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Richard J. Walters is the founder of Comprehensive Benefit Marketing Services, Inc. and Comprehensive Financial Planning, Inc. He earned his B.S. at the University of Richmond and holds the Certified Financial Planning certification since 1987. In April 2014, he earned the Accredited Investment Fiduciary designation. He is involved in several local business boards. In 2010, Richard was voted one of the best financial planners in Lancaster County.

Brooke W. Herr

Co-Founder
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Brooke W. Herr is part owner of Comprehensive Benefit Marketing Services, Inc. With an economics background from the University of Alabama, Brooke has over thirty years experience in the asset management, insurance, financial planning and employee benefit environments. He serves on several Board of Directors and Executive Committees- both private and charitable. He is currently a member of the Board of Directors of Hospice of Lancaster County and serves on both their Finance Committee and Investment Committee. Brooke is experienced in the merger and acquisition fields.

Michael V. Kowalick

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Michael V. Kowalick has been with Comprehensive Benefit Marketing Services, Inc. and Comprehensive Financial Planning, Inc. since 1996. He graduated from Bloomsburg University of Pennsylvania with a B.S. in Business Administration. He is an Investment Advisor Representative with Comprehensive Financial Planning, Inc., and is a Benefits Broker with Comprehensive Benefit Marketing Services, Inc. Mike has been an active executive board member in several youth organizations on a local and statewide level and is a PIAA Basketball Official

Wendel L. King AIF®

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Wendel L. King joined The Comprehensive Companies in the spring of 2006. Wendel is an Investment Advisor Representative specializing in 401(K) management and group benefit plans. He earned the Accredited Investment Fiduciary designation in April 2014. He graduated from Eastern Mennonite University with a Bachelor's degree in Financial Management in 1992. Wendel has previously served on the Board of Directors for Joni and Friends in Eastern Pennsylvania and is currently an active member of the Tel Hai Retirement Community Board of Directors.

Patrick J. Cloonan, Jr. CFP® ,CDFA® ,CDS TM

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Patrick J. Cloonan, Jr. joined Comprehensive Financial Planning, Inc. in August 2012 and has been in the business since 1996. As a Lancaster County native, Pat graduated from Manheim Township High School and went on to earn his B.S. in Public Administration from Shippensburg University, He graduated from West Virginia University in 1993 with a Master of Science in Labor and Industrial Relations. As a Certified Financial Planner (CFP®) with over 25 years of experience, Pat helps clients achieve their financial goals. As a CDFA®  (Certified Divorce Financial Analyst), and CDSTM  (Certified Divorce Specialist). he analyzes and provides expertise on the financial issues of divorce. He also serves as a PIAA Basketball referee and competes in a variety of races. Pat is married with two children. 

Damon P. Heller AIF®

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Damon P. Heller joined Comprehensive Companies in the Spring of 2019, where he holds his Series 65 license and the Accredited Investment Fiduciary (AIF®) designation. He attended Hempfield High School and graduated from Wilkes University in Wilkes-Barre, PA, with a Bachelor of Science in Marketing from the prestigious Jay Sidhu School of Business. During his time at Wilkes, Damon played collegiate basketball and was part of the 1998 Division Final Four team. Prior to joining Comprehensive, Damon worked for three asset management firms since 2000. He currently resides in Lititz, PA, with his wife Stefanie and their two daughters, Anya and Gavriela. In his free time, Damon enjoys golfing, attending Penn State games, and watching his daughters compete in gymnastics. Additionally, he serves as a Board Trustee for the J. Wood Platt Caddie Scholarship Trust.

Alicia Statts

Alicia joined our team in 2022, prior to working for the Comprehensive Financial Planning, Inc., Alicia worked with her husband running their own business since 2015.  She worked directly with clients to ensure they had a good experience and handled the finances and accounting end of the business.  In addition, she also helped with advertising and marketing for the business.  She has three children who keep busy.  In the past she has coached for her daughter’s soccer and cheer teams and has taught pre-school classes at a local gymnastics center.  Alicia has been actively involved with her daughter’s current All Star Cheer organization; helping to organize fundraisers, plan team bonding events for the teams, and assist in communication between teams and families.  She is actively involved with her children’s school and volunteers time whenever she is able. In the summer of 2023, Alicia earned her QKA (Qualified 401(k) Plan Consultant) certification.

Darice L. Grove

Darice has been an integral part of Comprehensive Benefit Marketing Services, Inc. for nearly thirty years. She is responsible for the gathering of data for group benefit plans, quoting, plan designs and enrollment material.She enjoys spending time with her husband and two dogs, and does rubber stamping and cardmaking in her spare time.

Caitlyn Fant

Caitlyn joined our team in the spring of 2024, Caitlyn assists Darice with the responsibilities of gathering data for group benefit plans, quoting, plan designs, and enrollment material. She currently resides in Manheim with her husband. Caitlyn’s time is spent enjoying the time camping with her husband and family, and watching football (Go Birds!).

Martha F. Perkins

Martha has over fifteen years of experience in the financial industry, including 10 years with Comprehensive Financial Planning, as well as, several years of personal income tax preparation. She earned her Associates Degree in Accounting at Harrisburg Area Community College in 2001, and has taken additional courses at Central Penn College. She primarily works in asset managment and 401(k) plan service administration. Her Interests include playing piano, drawing & painting and spending time with her husband and kids.

Nicole Arey

Niki began working at Comprehensive Financial Planning, Inc. in August of 2020. She comes to us with 18 years experience at a large mutual fund company. She held positions there that ranged from processing accounts to helping create a new internal website. In addition to her financial background, she loves riding dirt bikes with her husband and doing graphic design projects. 

Mary Jane Hess

Mary Jane has worked for Comprehensive Financial Planning, Inc. since its inception and is now “retired”, but still working in a consulting and special project capacity.  She was the office manager and has worked in all areas of our administrative responsibilities over her 45 year career with us.  She enjoys traveling and spending time with her grandchildren.